Think about anchor text from the start

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Both are admiring, and both have their own ups & down. There's so many different types of sites, different ways that you can optimize, different types of optimizations you can …

more ...

Why organic links matter

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

more ...


Search marketing implications related to web crawlers

This means it is even more competitive to get seen on search engines. Generic (one-word) domain names can sell for as high as several million dollars. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these …

more ...