Let's talk about html

Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information about your site. Search engines have no trouble finding the homepage for the blog. If you're planning on improving your garden then why not add …

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Optimize websites for search engines

If your site takes too long to load, your users won't even give you a chance, so keep your site as lean as possible by using the right image formats, reducing your multimedia sizes, clearing old drafts and meta data, and using a good caching plugin. First, align your business …

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Ridiculous rules about inbound links

Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. If it's appropriate for your site, create provocative, even risky content that your users will love (or maybe hate). Be careful not to damage your own reputationin the process, though. Google assumes that …

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What your mum didn't tell you about metrics

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep …

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Mobile-First Indexing: Fix issues around disallow

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

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