A good value proposition shows consumers that your products or services solve a problem or fulfill a want or need better than anyone else can. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. The world needs more …

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. That said, you can't invest in heavy frequency or …

Freshness basically refers to how often your organization posts new content to your site. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content (on-page factors), external profiles (off-page factors), link …

Otherwise, Google could start to associate your website with these black hat practitioners. Building such balanced link profile usually takes much time to find proper resources, collaborate with backlink providers, create unique content for article backlinks, etc. Experience 20:20 Vision without glasses by undergoing laser eye surgery at a …

The key to quality SEO is all about research research research. Start by ensuring that all your core page's meta descriptions are optimized-that means your home page, about page, contact, and the main sections of your primary navigation. Get out and about with the kids to York this weekend. Say …

Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information about your site. Search engines have no trouble finding the homepage for the blog. If you're planning on improving your garden then why not add …

If your site takes too long to load, your users won't even give you a chance, so keep your site as lean as possible by using the right image formats, reducing your multimedia sizes, clearing old drafts and meta data, and using a good caching plugin. First, align your business …

Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. If it's appropriate for your site, create provocative, even risky content that your users will love (or maybe hate). Be careful not to damage your own reputationin the process, though. Google assumes that …

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep …

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

Channel integration is essential when the business sells through additional channels beyond the web. Those that are not viewable are not spidered and not indexed or not processed. Use keywords in the headline or lead sentence to make it even likelier that your rank in search engine results rises. Have …