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Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag You've spent plenty of time and money building the perfect website for your business - the very first thing that you'll want next is for people to find it! Whilst there are …

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. While you can still build a profitable organic presence in Google, you'll need to get creative. A lot of marketers focus on social in their …

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. The best way …

helps you evaluate whether your existing content is achieving its goals and gaining ROI. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from …

The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. Search engine indexing is closely tied to the associated search engine algorithms. The manner in which managers determine business needs may be different. As I walked into the room, I saw a …