When auditing your site, take time to think about cloaking

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. While you can still build a profitable organic presence in Google, you'll need to get creative. A lot of marketers focus on social in their …

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Search marketing implications related to web crawlers

This means it is even more competitive to get seen on search engines. Generic (one-word) domain names can sell for as high as several million dollars. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these …

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Can a techie truly understand anchor text

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. The best way …

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The philosophy of widgets

The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. Search engine indexing is closely tied to the associated search engine algorithms. The manner in which managers determine business needs may be different. As I walked into the room, I saw a …

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