Ridiculous rules about inbound links

Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. If it's appropriate for your site, create provocative, even risky content that your users will love (or maybe hate). Be careful not to damage your own reputationin the process, though. Google assumes that …

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Think about anchor text from the start

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Both are admiring, and both have their own ups & down. There's so many different types of sites, different ways that you can optimize, different types of optimizations you can …

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Why organic links matter

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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When auditing your site, take time to think about cloaking

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. While you can still build a profitable organic presence in Google, you'll need to get creative. A lot of marketers focus on social in their …

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