How can I optimise alt text across a Website?

In the early days of the search engine age, keyword frequency was straightforward; the more keywords you had on a given page, the more likely it was you would rank for those keywords. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider …

more ...



Let's talk about html

Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information about your site. Search engines have no trouble finding the homepage for the blog. If you're planning on improving your garden then why not add …

more ...


Understand about landing pages

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. The second the advertisements are live, prospects are seeing the company when they look for you. The more fresh, engaging and authoritative content on …

more ...

Search marketing implications related to web crawlers

This means it is even more competitive to get seen on search engines. Generic (one-word) domain names can sell for as high as several million dollars. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these …

more ...