Remember that duplication make the web go round

A good value proposition shows consumers that your products or services solve a problem or fulfill a want or need better than anyone else can. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. The world needs more …

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What your mum didn't tell you about metrics

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep …

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Can a techie truly understand anchor text

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. The best way …

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